turning scattered offers
into one b2b product
that scales
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your story
Recognize this?
- Product #1. Feature #4. Service #3.
- Custom offer #1. Pitch Deck #12. Custom offer #26.
- And that one SaaS-product you'll eventually launch.
Every deal is a remix. Your pitch changes à la tête du client.
You're selling, but scaling feels like duct-taping a plane mid-flight.
Welcome, Rebels & Geeks


Mats Raemen,
Founder YOUREKA!
"Loved your enthusiasm and your passion. The biggest plus were the frameworks that you provided as I like the combination of practice and theory."

Hebe Gonzalez,
Founder AI Boddie
"Julie helped me discover the value of asking the "right" questions that lead you to recalibrate the business concept and value proposition."

Prof. Johan Stiens,
Serial founder, VUB
"Julie thinks strategically and pragmatically. She brings speed, structure, and at the same time, has an eye for nuance and relationships."
my story
I work with untamed founders like you.
I turn your scattered offers into one scalable B2B product your clients instinctively get
— without having to explain what you do five different ways.
Before this, I:
coached 2000 innovators,
launched deeptech go-to-markets,
ran offsites from Carribean islands to mancaves,
sat with CEO's of $10B corporates to simplify their strategy,
and helped incarcerated entrepreneurs make their business plans.
4 continents. 25 countries. 30 industries.
One pattern: the blocker is always clarity.
Let's co-pilot you to scale!
I work with untamed founders to turn your scattered offer into one scalable B2B product your clients instinctively get and want to buy
— without having to explain what you do five different ways.
our story
This is where you come in.
You're why I do this work.
Founders who care about their craft - deeply.
I respect your vision by default. Game recognize game.
I don't help you how to sell - I help you build something worth buying.
You need someone who see you - in all your depths - and can meet you there.
So you can build sustainable growth. A natural business built on untamed convictions.
Let's sharpen what you've already built - and make it undeniable.
This isn’t coaching from the sidelines.
It’s us, side by side, refining the core.
Because your vision deserves more than a polished façade —
it deserves clarity strong enough to scale.